Being as good as Vogue for a campaign: Selezneva & Mango

Yesterday we looked Mango’s spring / summer 2012 look book and, from a perspective of the success of Zara versus Mango, focussed on why Zara gets the buzz and Mango little love.

You can add another element to the equation today: inconsistency.

anna selezneva mango spring 2012

Click the thumbnails for full pictures:
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12
Anna Selezneva for Mango S '12

The release of a further ad campaign for Mango‘s spring / summer 2012 collection, this time featuring model Anna Selezneva, has left us wondering how the retailer can release an evocative ad campaign as well as an uninspiring look book to promote the same season. High street fashion is just as much about ‘the dream’ as luxury fashion is, if not more so. Mango’s Magdalena Frackowiak fronted look book and while the Selezneva fronted campaign isn’t perfect, it is a damn sight better, evoking at least something. In fact you could almost argue that it’s worthy of Vogue Paris. Scary, no?

anna selezneva vogue paris
Anna Selezneva in Vogue Paris, April 2012

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

He can be followed on Facebook and on Instagram.