We don’t just want to be world travellers, we want to be beautiful world travellers. Stylish adventurers uncovering secrets and making a mark on the world while it makes its mark on us. Louis Vuitton knows it and always tries to inject something of that desire into their luggage campaigns. They know luggage is more than just something you carry; it’s the casing of a dream.
That’s where they’re going with this Inez and Vinoodh directed video titled L’Invitation Au Voyage. Arizona Muse plays the stylish heroine, amoung fleeting glimpses of the Louvre, the Mona Lisa, an ancient key and an old Louis Vuitton trunk filled with secrets. With these snatches of imagery we’re beckoned to draw associations to Paris’ culture, it’s mysteries, perhaps to better known adventures like Indiana Jones or the Da Vinci Code. Muse escapes in a hot air balloon, colourful and free. Like the L’Invitation Au Voyage of Baudelaire’s poem, it’s a quest for pleasure, beauty and luxuriousness.
Muse and her trademark wavy bob play the part well. It’s hardly a revolutionary storyline, though, and I don’t find this anywhere near as effective as some of the brand’s less fashion-y videos: The Greatest and L.A Personified are some of the best in recent memory.
Hit play above for the video, or visit the gallery for photos from the Louis Vuitton campaign.