ASOS winter keeps calm and aims for effortless

Leather baseball caps, oversized knits, washed out denims and carelessly untucked shirts. ASOS.com‘s autumn / winter 2012 look book is aiming for effortless, and doing so by channeling menswear trends and androgyny. But the required mix of womens trends are bundled in there too, which is how the efforlessness formula works, really: look out for florals, peplums, plaids and embellishments, taking up their place quietly and calmly amongst their understated counterparts.

View the full ASOS autumn / winter 2012 look book at the gallery above. To shop head to ASOS.com – they also have a sale on that’s worth a visit.