AYC Couture by Aleem Yusuf: the DARK EVOLUTION collection

We’re used to dressing according to the way we feel, even without necessarily realizing it at times. The garments we choose to put on have the power to reveal bits and pieces of what’s really hiding underneath the surface, particularly when they’re gifted with a story of their own. Mirroring the internal struggles between the highs and lows that humans go through on a daily bases, Aleem Yusuf’s collection for AYC Couture favors fabrics with such beautiful things as personal history, personality, nuances.

The Dark Evolution by Aleem Yusuf

Click the thumbnails for full pictures:
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf
DARK EVOLUTION collection: AYC Couture by Aleem Yusuf

Somewhere between the dark fetish and the light romantic, where the energies collide influencing what is supposed to be a final outcome, Aleem Yusuf found the inspiration to encapsulate this eternal antagonism in divine gowns. Carrying an enticing simplicity at heart, colored in nothing but black and white, but adorned with sublime details weaving the lines of their story, Yusuf’s couture dresses replicate what he sees as the meaning of life.

Complex, mysterious but translucent at times, the Dark Evolution collection created by Aleem Yusuf (www.aleemyusuf.com) for AYC Couture was photographed by Allan Lim and styled by Nicole Helou. Simone Smith and Maxima De La Rosa embody the opposing forces, sporting stunning hair and make-up by Tara Jade.

View the full shoot by clicking on the gallery and watch the video below.

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Shaped by all things beautiful and feminine, Nicoleta Parascan’s first steps towards entering the captivating world of fashion were taken somewhere around the young age of six, when she received her very own first fashion magazine. Discovering an entirely new universe, filled with pretty ladies and beautiful clothes, there was not much able to ever beat or compete with the fantasy land that was suddenly opening up. Surrounded by books, constantly thinking about the next best outfit, in search of a signature style and defined by a nostalgic calling towards the past, Nicoleta believes in taking chances, in destiny and in building her own path in life. When she’s not writing, you can easily find her playing with her cat, reading an old book, watching movies, exploring the city or blogging her own daily adventures.