We’re used to dressing according to the way we feel, even without necessarily realizing it at times. The garments we choose to put on have the power to reveal bits and pieces of what’s really hiding underneath the surface, particularly when they’re gifted with a story of their own. Mirroring the internal struggles between the highs and lows that humans go through on a daily bases, Aleem Yusuf’s collection for AYC Couture favors fabrics with such beautiful things as personal history, personality, nuances.
Somewhere between the dark fetish and the light romantic, where the energies collide influencing what is supposed to be a final outcome, Aleem Yusuf found the inspiration to encapsulate this eternal antagonism in divine gowns. Carrying an enticing simplicity at heart, colored in nothing but black and white, but adorned with sublime details weaving the lines of their story, Yusuf’s couture dresses replicate what he sees as the meaning of life.
Complex, mysterious but translucent at times, the Dark Evolution collection created by Aleem Yusuf (www.aleemyusuf.com) for AYC Couture was photographed by Allan Lim and styled by Nicole Helou. Simone Smith and Maxima De La Rosa embody the opposing forces, sporting stunning hair and make-up by Tara Jade.
View the full shoot by clicking on the gallery and watch the video below.