The image of old Las Vegas isn’t quite the same thing as the Vegas of the modern day. Old Vegas is Sinatra, retro neon signage, girls in cowboy boots having their cigarettes lit by handsome strangers, or blowing luck onto some gentleman’s dice. Forget the modern day Vegas strip with its poker machines and luxury shopping malls: it’s in that magic haze of Old Vegas nostalgia that Friend Of Mine‘s Baby Blues campaign is set.

Unlike most fashion campaigns, this one isn’t collection specific. Instead it uses a mix of Friend of Mine staples and pieces from spring’s Newton-inspired Ladies don’t lean on lampposts and summer’s Guns for Hire collections.

Friend of Mine Baby Blues

Click the thumbnails for full pictures:
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign

Model Tanya Katysheva is perfect as the shoot’s innocent-yet-sensual leading lady. Even in shots where no clothing can be seen, Katysheva doll-like features bring an emotiveness that does wonders for the campaign.

Photographed and styled by Alexandra Spencer – of 4th and Bleeker blog fame – you can view the full campaign by clicking on the gallery.

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