Baby’s got the blues: Friend Of Mine

The image of old Las Vegas isn’t quite the same thing as the Vegas of the modern day. Old Vegas is Sinatra, retro neon signage, girls in cowboy boots having their cigarettes lit by handsome strangers, or blowing luck onto some gentleman’s dice. Forget the modern day Vegas strip with its poker machines and luxury shopping malls: it’s in that magic haze of Old Vegas nostalgia that Friend Of Mine‘s Baby Blues campaign is set.

Unlike most fashion campaigns, this one isn’t collection specific. Instead it uses a mix of Friend of Mine staples and pieces from spring’s Newton-inspired Ladies don’t lean on lampposts and summer’s Guns for Hire collections.

Friend of Mine Baby Blues

Click the thumbnails for full pictures:
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign
Friend of Mine '12 Baby Blues campaign

Model Tanya Katysheva is perfect as the shoot’s innocent-yet-sensual leading lady. Even in shots where no clothing can be seen, Katysheva doll-like features bring an emotiveness that does wonders for the campaign.

Photographed and styled by Alexandra Spencer – of 4th and Bleeker blog fame – you can view the full campaign by clicking on the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.