Fashion advertising / Fashion blog / Fashion pictures

Bally promotes its heritage, foreign models along for the ride

Written by Daniel P Dykes.

Continuing its push to firmly establish itself as one of the top-tier luxury fashion houses, Bally have today unveiled their spring / summer 2012 campaign.

Photographed in Gstaad amongst the Swiss Alps, the campaign features models Miranda Kerr and Julia Stegner.

miranda kerr julia stegner bally

Click the thumbnails for full pictures:
Julia Stegner & Miranda Kerr: Bally S/S '12 Campaign
Julia Stegner & Miranda Kerr: Bally S/S '12 Campaign
Julia Stegner & Miranda Kerr: Bally S/S '12 Campaign
Julia Stegner & Miranda Kerr: Bally S/S '12 Campaign

As WWD is reporting about the Bally spring 2012 campaign;

“This season, we wanted to move outside the studio and embrace the roots of the brand. Thats important to the Bally customer and important to us,” said Michael Herz, Bally’s co-creative director. “We’d already introduced the goat as an emblem for the brand, and having them there felt right. We wanted the images to feel charming and make you smile.”

You can see the first four photos that have been released from Bally‘s S/S ’12 ad campaign by clicking on the thumbnails above and browsing through the gallery.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor in Chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.