It’s universally proven time and again: the simplest concepts really are often the best.

Solve Sundsbo’s video I Love Chanel is a tribute to the work of Erwin Blumenfeld. Starring the perfect features of Barbara Palvin and the pulsing electro beats of Goldfrapp’s Strict Machine, it’s a modern-classic mix that does nothing more or nothing less than what it’s mean to: it draws your eyes to Chanel’s beauty collection without making you feel like you’re watching a blatant advert.

barbara palvin i love chanel video

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