Behati Prinsloo the new face (and body) of Seafolly

Update: Behati Prinsloo’s full campaign for Seafolly has been released. View the full set of images at the gallery.

Seafolly isn’t the kind of swimwear brand that casts just any model with a bikini body and a great tan. Each campaign ‘face’ is also a personality that reflects the direction of the brand. Last time it was Marloes Horst who graced the brand’s campaign, her curves and pin-up worthy sex appeal the perfect match for the season’s vintage inspired pieces. For summer 2012 the brand have announced a new face: Behati Prinsloo.

From the initial preview pictures it seems the campaign – shot by David Gubert at Desert Springs in L.A – will align with Prinsloo’s personal brand of natural, sporty and understated beauty.

behati prinsloo for seafolly

Click the thumbnails for full pictures:
Seafolly S/S '12 Campaign
Seafolly S/S '12 Campaign
Seafolly S/S '12 Campaign
Seafolly S/S '12 Campaign
Seafolly S/S '12 Campaign

behati prinsloo seafolly campaign

behati prinsloo seafolly swim

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.