Update: Behati Prinsloo’s full campaign for Seafolly has been released. View the full set of images at the gallery.

Seafolly isn’t the kind of swimwear brand that casts just any model with a bikini body and a great tan. Each campaign ‘face’ is also a personality that reflects the direction of the brand. Last time it was Marloes Horst who graced the brand’s campaign, her curves and pin-up worthy sex appeal the perfect match for the season’s vintage inspired pieces. For summer 2012 the brand have announced a new face: Behati Prinsloo.

From the initial preview pictures it seems the campaign – shot by David Gubert at Desert Springs in L.A – will align with Prinsloo’s personal brand of natural, sporty and understated beauty.

behati prinsloo for seafolly

Click the thumbnails for full pictures:
Seafolly S/S '12 Campaign
Seafolly S/S '12 Campaign
Seafolly S/S '12 Campaign
Seafolly S/S '12 Campaign
Seafolly S/S '12 Campaign

behati prinsloo seafolly campaign

behati prinsloo seafolly swim

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