Fourth & Main is a new menswear label that has its roots “in London’s creative culture”, their debut menswear collection channeling “the youthful exuberance of the people who populate it and the infinite styles they display.” The launch of the label coincided with the launch of a publication, a journal to serve as a stage for a new generation of creatives.

So who better to collaborate with than Ben Whishaw, one of England’s rising stars having recently landed the coveted role of Q in SKYFALL, the latest of the James Bond franchise?

Ben Whishaw Fourth Main video

Whishaw stars in a short film for the brand/publication, directed by Yuval Hen.

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