Ben Whishaw x Fourth & Main: weekend watch

Fourth & Main is a new menswear label that has its roots “in London’s creative culture”, their debut menswear collection channeling “the youthful exuberance of the people who populate it and the infinite styles they display.” The launch of the label coincided with the launch of a publication, a journal to serve as a stage for a new generation of creatives.

So who better to collaborate with than Ben Whishaw, one of England’s rising stars having recently landed the coveted role of Q in SKYFALL, the latest of the James Bond franchise?

Ben Whishaw Fourth Main video

Whishaw stars in a short film for the brand/publication, directed by Yuval Hen.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.