Come February you can almost sense the deluge of saucy, sexy and provocative Valentine’s Day campaigns coming from afar, all striving to raise the temperatures and bring the heat to the table just in time for the biggest annual celebration of love – and why not just admit it – luxurious lingerie. Either cheeky, entertaining or plain bold, these smouldering campaigns are nothing like you would expect.

Here are 5 of the best Valentine’s Day video campaigns released so far; watch them after the break.

rosey huntington whiteley lingerie video

She’s selling it and we are all buying. Rosie Huntington-Whiteley’s gentle Valentine’s Day reminder seems almost impossibly seductive, especially when combined with the best of the Agent Provocateour lingerie.

V Magazine found a unique and exciting way to wish its readers a “Happy Valentine’s Day” ! A young dynasty of hot models and a steaming atmosphere, all in the sultry campaign directed by Justin Wu.

Apparently dreams do come true! Especially for all of those fantasizing about an “I Love You” whispered by the stunning Victoria’s Secret angels. All and more in the VS Valentine’s Day 2013 commercial.

This year, Agent Provocateour teamed up with the gorgeous Poppy Delevingne to showcase that sexy has a comical side too. British sense of humor, a lost kitten and plenty of sexy lingerie in “Valentine’s Night”.

Dreamy boudoir lingerie pieces, tousled hair, barely there make-up and a breathtaking Rosie Huntington-Whiteley modelling her own Rosie for Autograph spring collection. Tempting perfection.

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Shaped by all things beautiful and feminine, Nicoleta Parascan’s first steps towards entering the captivating world of fashion were taken somewhere around the young age of six, when she received her very own first fashion magazine. Discovering an entirely new universe, filled with pretty ladies and beautiful clothes, there was not much able to ever beat or compete with the fantasy land that was suddenly opening up. Surrounded by books, constantly thinking about the next best outfit, in search of a signature style and defined by a nostalgic calling towards the past, Nicoleta believes in taking chances, in destiny and in building her own path in life. When she’s not writing, you can easily find her playing with her cat, reading an old book, watching movies, exploring the city or blogging her own daily adventures.