The beauty of taking fashion into the realms of futuristic thought is that it allows you to open your experience of fashion up to new materials, new styles, interesting make-up or beauty techniques and the nuances of fashionable understanding.
In Jetson, photographer Alice Luker creates an ultramodern standpoint with the use of depth, colour, lighting, texture and scene. Within a few of the portraits Luker and Natasha Dean (set designer) make use of space and form to create an extended backdrop for the model, Joy McLaren, to find place in; giving her an almost ‘lost in space’ appearance where she is shrunken by the manmade structures surrounding her. In contrast the rest of the portraits give close-up detail as to the look, attitude and emotion of McLaren, signifying the human side of what is not often represented in this futuristic, robotic world.
There are reminisces of the character Rachel from Blade Runner through hair styling by Jay Zhang, complimented by makeup – dark lips and blue dusted eyes – by Anna Priadka and nails by India. This futuristic character is drawn upon to fit the overall scene and feel of the shoot, as well as through the symbolic placing of the smoking cigarette in Joy McLaren’s hand.
Stylist, Lauren Miller, makes use of curious materials and slightly unconventional designs for the apparel within the shoot, again allowing the mind to move beyond the predictable in terms of fashionable understanding and wearing, and see clothing and style that is extended into the realms of adventurous, distinctive and daring.
View the full shoot by Alice Luker (aliceluker.co.uk) by clicking on the gallery.