The fields of the arts collide in Bride of Zion: visual arts melding with music and fashion to yield both a photoshoot and a film clip. The campaign started as a showcase for the fall 2012 collection of brand Rayne, but evolved into a music clip for The Frown’s song Dark Art – with the band’s lead singer Eve Rakow as the star.
Photographed by Steve Marais and styled by Jessica Lupton in conjunction with Rayne, it’s magic of a dark kind. There’s African witchcraft elements working in with a story centered around the female as the creator of life – but in this video you end up questioning just what kind of life is brewing inside her. Evil is afoot…
Dramatically shot in an abandoned building on the outskirts of Johannesburg, you can watch the video above and view the full shoot at the thumbnails.
