Bride of Zion

The fields of the arts collide in Bride of Zion: visual arts melding with music and fashion to yield both a photoshoot and a film clip. The campaign started as a showcase for the fall 2012 collection of brand Rayne, but evolved into a music clip for The Frown’s song Dark Art – with the band’s lead singer Eve Rakow as the star.

Photographed by Steve Marais and styled by Jessica Lupton in conjunction with Rayne, it’s magic of a dark kind. There’s African witchcraft elements working in with a story centered around the female as the creator of life – but in this video you end up questioning just what kind of life is brewing inside her. Evil is afoot…

Bride of Zion

Click the thumbnails for full pictures:
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais
The Bride of Zion by Steve Marais

Dramatically shot in an abandoned building on the outskirts of Johannesburg, you can watch the video above and view the full shoot at the thumbnails.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.