Kitty Grace’s spring 2012 look book showed us all the pieces in a line up of clone-like poses. The collection’s campaign, shot by Justin Smith, adds in emotion, attitude. Rather than just showing us the goods and letting us imagine how we might wear them, a great campaign stirs up a mood. In Smith’s campaign shots, we get an idea of just how sensual and sultry Kitty Grace’s summer colour palette and slinking fabrics can be.
Besides, fiery red hair with the rich jewel tones of the collection? A perfect match.
View more of Kitty Grace‘s campaign imagery at the gallery above.