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The re-rise of Ruby

Written by Daniel P Dykes.
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It’s always seemed to me that the best fashion models have two career high points: there’s the first when they appear on the scene as the next big thing. That’s followed by a lull, where their popularity wanes. Then there’s the re-rise, a time that only models with real influence (i.e. the ability to influence the fashion we purchase) enjoy. Ruby Aldridge is enjoying hers now.

ruby aldridge in purple lace

Photographed wearing a purple lace, Ruby was snapped during Paris fashion week’s autumn 2011 season by Vanessa Jackman.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.