These kind of theatrical, grandiose shoot concepts seem to often be reserved for the pages of US Vogue and the creative eye of Grace Coddington. Despite having amazing gowns and opulent 1920s styling, the star power of Carey Mulligan, and the lens of Mario Testino, this one somehow falls a little flat and feels a little too staged.
You’d think a better cover shot could have been chosen from the images available inside the pages. Grace Coddington’s styling certainly brings the beautiful, excessive details to the mix but somehow it feels like the magic is missing from parts of it.
Perhaps that’s going to be a cricitisim of the new Great Gatsby in general? We’ll find out when the film is released in May.
You can see the full editorial in Vogue US’ May 2013 issue.