Cue is essentially a 9-5 brand gone fashionable. So while some brands sell fashion items that you can get away with wearing to the office, Cue puts it in reverse and tends to do a pretty good job of making career wear you’d actually want to wear beyond the workplace. Workwear for young women that’s trend-based, in a nutshell.
For spring 2012 the brand enlisted the messy-bobbed, chatoyant-eyed Catherine McNeil to front their campaign. The collection mixes tailoring and free-flowing silhouettes, some masculine elements and plenty of feminine ones. Print is strong and dominating: from scarf prints to harlequin prints, not to mention a particularly striking black satin tuxedo with a white paisley print.
Some of the fragmented palm prints are a little beachy, but otherwise Cue’s whole collection for spring will easily be spotted around the retail and business districts of every major Australian city – during business hours, but also after.
View the full spring 2012 Cue campaign starring Catherine McNeil at the gallery.