Valerie Ciriades’ spring / summer 2013 fashion film is also a music clip. And, to her credit, the music was especially composed and recorded as part of the project.
While many fashion films struggle to find a point or a draw beyond the clothing they’re presenting, Ciriades’ instantly gets you with the stomping bass of Indochine, a track with breathy vocals recorded by Brazilian model Michelli Provensi. And yes, the multi-talented Provensi also stars in the clip and models for the campaign.
While shot in downtown Brazil, the title gives away Ciriades oriental inspirations: the collection was inspired by a trip to Cambodia, while the clip ultimately pays homage to the movie of the same name in which a French woman falls in love with an Asian man during the French colonial rule of the 1930s.
Ciriades’ spring 2013 gowns are doubly striking against the replicated Colonial backdrop, where a fan blade slowly cuts the air and luxurious fabrics take on a vintage feel when paired with the exotic, oriental-inspired accessories.
“Indochine” – the music and the film – was written and directed by Luigi Dias. You can watch the spring 2013 collection film for Valerie Ciriades (valerieciriades.com) above.