Dior aren’t too shabby at creating perfume advertisements. In fact you’ll note they made our list of fragrance ads that worked, but didn’t hit the top of the most controversial perfume ads list. You might add this commercial to their list of successes: cute, fun, and tapping into an era fashion has momentarily had its sights set on, namely the 1950s.
It doesn’t take too much explaining: channeling Brigitte Bardot in And God Created Woman, Daphne Groeneveld hits the shores of St. Tropez in cute outfits and blonde bed hair. Everything from the vintage font to Groeneveld’s skirt-flipping dance moves is aimed at filling you with retro nostalgia. And at selling you Dior’s ADDICT fragrance.
Hit play above to watch the Director’s Cut (from Director Jonas Akerlund) of Daphne Groeneveld for Dior ADDICT.