And God created Daphne Groeneveld: weekend watch

Dior aren’t too shabby at creating perfume advertisements. In fact you’ll note they made our list of fragrance ads that worked, but didn’t hit the top of the most controversial perfume ads list. You might add this commercial to their list of successes: cute, fun, and tapping into an era fashion has momentarily had its sights set on, namely the 1950s.

It doesn’t take too much explaining: channeling Brigitte Bardot in And God Created Woman, Daphne Groeneveld hits the shores of St. Tropez in cute outfits and blonde bed hair. Everything from the vintage font to Groeneveld’s skirt-flipping dance moves is aimed at filling you with retro nostalgia. And at selling you Dior’s ADDICT fragrance.

daphne groeneveld dior addict ad

Hit play above to watch the Director’s Cut (from Director Jonas Akerlund) of Daphne Groeneveld for Dior ADDICT.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.