Fashion advertising / Fashion blog / Fashion pictures

A return to classic advertising

Written by Daniel P Dykes.
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Fashion is something of a revolving door right now. There’s the reemergence of 1960s fashion, the potential of the return of 1920s fashion, and then there’s this.

Evoking the classic period of advertising, a period that has seen poster advertisements for the likes of Bally become expensive collectors’ items, Oscar de la Renta’s new Live In Love scent is being marketed with a composition of an illustration and photo.

david downtown 2011

So strong is the work of illustrator David Downtown, however, that it’s unlikely that you’ll even notice the superimposed Live In Love bottle.

A short video advert has also been produced to promote the new Oscar de la Renta scent;

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.