Who are Diesel’s five iconic ‘it’ girls?

There are models. There are actresses. And then there are boundary-blurrers, the ones whose descriptors are punctuated by /shashes/ because a single role can’t define them. And that’s the case more and more as the concept of model/actress/it girl/style icon becomes the desired (and longer lasting) thing to be. Diesel’s ‘Fit Your Attitude’ campaign celebrates five of those ‘it’ girls who defy categorisation.

Theodora Richards Diesel campaign

Click the thumbnails for full pictures:
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12

Poppy Delevingne, Coco Rocha, Theodora Richards, Tali Lennox and Kasia Smutniak are the chosen five, with the campaign pursuing a gritty street feel that sticks to the natural personal styles of its stars. The denim styles too are effortless and appropriate, from skinny rock-star pair on Theodora Richards to some nonchalantly ripped jeans on Tali Lennox.

We don’t yet have the campaign video, but you can view the imagery by clicking on the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.