There are models. There are actresses. And then there are boundary-blurrers, the ones whose descriptors are punctuated by /shashes/ because a single role can’t define them. And that’s the case more and more as the concept of model/actress/it girl/style icon becomes the desired (and longer lasting) thing to be. Diesel’s ‘Fit Your Attitude’ campaign celebrates five of those ‘it’ girls who defy categorisation.

Theodora Richards Diesel campaign

Click the thumbnails for full pictures:
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12
Diesel 'Fit Your Attitude' F/W '12

Poppy Delevingne, Coco Rocha, Theodora Richards, Tali Lennox and Kasia Smutniak are the chosen five, with the campaign pursuing a gritty street feel that sticks to the natural personal styles of its stars. The denim styles too are effortless and appropriate, from skinny rock-star pair on Theodora Richards to some nonchalantly ripped jeans on Tali Lennox.

We don’t yet have the campaign video, but you can view the imagery by clicking on the gallery.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.