Saturated colors of summer vibes, unforgettable memories captured on film, the joyfulness of bright days – this is how we could describe the relaxed candidness of the Dior Cruise 2012 lookbook. There is no theatrical drama, no affected performance, no constrained act of sophistication, just youthful naturalness and feelings of freedom.
Rising stars in modeling Monika Jac Jagaciak and Antonio Navas channel succulent summer atmosphere in the lens of Ellen von Unwerth. Jac being a perfect choice for the theme of praising youth elevates the vintage spirit. She divides the image into two icons resembling the ladylike charm of Grace Kelly and flirty frivolity of Brigit Bardot. The style stands for the vintage inspired pieces stamped by the Dior signature. The collection hallmarks an interesting presentation of chunky transparent bracelets, cat eye shades, oversized bags, and holiday kaftans.
This Dior campaign recollects high street brands’ ads more so than those of the big fashion houses. No wonder that Dior goes more commercial after the controversial departure of John Galliano. Perhaps we have to prepare for many wanted/unwanted changes in the signature of the house until Dior returns to its unique rebel and vintage eclecticism.
For the full Dior campaign, as photographed by Ellen von Unwerth, click on the thumbnails above.