Often you see a fashion shoot that starts to push the boundaries in terms of protest, style, demonstration or whatever it may be. There are times when you can take fashion to a level beyond what you see and there are times where it simply is what it is.
This In ‘O’ Sense shoot – shot by Garjan Atwood and styled with dresses by Mary Katrantzou – is one of the most compelling and captivating shoots to date in terms of it’s forward-thinking notions and appeals to further human thought. Atwood, trained in the digital arts and with a background from architecture to advertising has found resonance with Katrantzou, creator and digital designer, to form something thought-provoking, enchanting and edgy.
The portraits in the In ‘O’ Sense shoot capture the clash between the surrealists and the deconstructionists in their visual and contemplated implications. Surrealists played with the ideas of both the physical and seeable world and the world of imagination and dreams, that the two had an inextricable link and through forms of art and mind they would be able to bring the two holistically together. Deconstructionist’s appeal to only the evident world, therefore even though patterns may be internally imprinted they always have an external reference.
In ‘O’ Sense demonstrates the seamless transition of foreground into background and visa versa, blurring the lines of what is real and what is imagined. Each portrait allows the mind to construct a story surrounding it – notice the skulls in the background of the Typewriter Portrait, is it a coincidence that there they are have the “Hear No Evil, Speak No Evil, See No Evil” signage on them? Each portrait can take the mind far deeper than into what is just physically being portrayed, also bearing in mind the physical impossibilities of some of those portrayals.
Just as it is possible in life to feel elements are moved out of their proper context, and given the psychological implications that we place on those things in real life and what could possibly happen if the order is disrupted these changed elements obtain new, possibly absurd meanings.
Impressively put together, you can view the full shoot by Garjan Atwood (garjanatwood.com) by clicking on the gallery.