H&M’s High Summer campaign is the kind that tugs at you with more than fashion: it gets to the heart of desire, of what a gorgeous summer holiday on the beach (complete with fantasy male, played by Tyson Ballou, to give you shoulder rides along the beach) should be. With Doutzen Kroes as the beautiful centerpiece of the scene, how could anyone not want to be living the life depicted? The clothes are almost secondary to that: simple cotton dresses and safari deep greens, khakis and leopard prints.
Doutzen’s tousled beach hair and bronzed makeup look offer up plenty of summer beauty inspiration.
View more of the campaign by clicking on the gallery.