How do H&M create campaigns and shoots that make their clothes look ultra-luxurious? Perhaps a behind-the-scenes video will give some insight.
Shot by Camilla Akrans and starring Edita Vilkeviciute, this particular shoot from H&M’s summer 2012 magazine takes inspiration from Alabama Whitman, Patricia Arquette’s prostitute character in True Romance. Updated for the now, of course.
Expect plenty of cut-away swimwear, crop tops, and blonde wigs.
Hit play above to watch the behind-the-scenes video. You can also see the resulting shoot by clicking on the thumbnails.