Suggestively entitled “Iconic Horror Films”, Emerson’s spring 2013 collection, as envisioned by designer Jackie Fraser-Swan, gets its original inspiration from a selection of iconic 1970s and modern-day horror movies. The unusual dark theme that serves as a departure point for the exquisite collection, gently infused itself in the Emerson spring/summer 2013 campaign as well.

Fusing Fraser-Swan’s signature aesthetic with a series of haunting motifs, the campaign plays upon the idea of strange beauty, colliding with an oddly charged atmosphere, perfectly set against a deserted backdrop. Every little detail in Paul Maffi’s photography hints towards a fashionable interpretation of the iconic movies, complementing the 70s flare with an utterly modern twist.

Emerson campaign

Click the thumbnails for full pictures:
EMERSON by Jackie Fraser-Swan S/S '13 Campaign
EMERSON by Jackie Fraser-Swan S/S '13 Campaign
EMERSON by Jackie Fraser-Swan S/S '13 Campaign
EMERSON by Jackie Fraser-Swan S/S '13 Campaign
EMERSON by Jackie Fraser-Swan S/S '13 Campaign
EMERSON by Jackie Fraser-Swan S/S '13 Campaign
EMERSON by Jackie Fraser-Swan S/S '13 Campaign
EMERSON by Jackie Fraser-Swan S/S '13 Campaign
EMERSON by Jackie Fraser-Swan S/S '13 Campaign
EMERSON by Jackie Fraser-Swan S/S '13 Campaign

The contrasting elements mixing rock with romance made for an edgy campaign, where sleeveless peplum tops, classic button-down blouses, a new take on the varsity jacket, and Swan’s staple sleeveless angle drape dress, were stunningly emphasized by a series of both black and white and colorful pictures, styled by Masha Orlov. Sophie Hughes’ intricate jewelry pieces added a luxurious finishing touch to a fabulous spring campaign.

Click on the thumbnails above to view the entire Emerson (emerson-collection.com) spring/summer 2013 campaign.

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