Rag & Bone’s DIY project isn’t quite what it sounds like – i.e. there are generally no crochet needles, glue guns or scissors involved – but in a sense it is about promoting things you can try at home. Styling, and taking your own fun denim-filled photos, namely. Looking like Emily Ratajkowski is also something you can try at home, but let’s face it, that’s a little bit more difficult to succeed at.
The DIY series is about getting models to shoot their own raw campaigns, away from the glossiness and photoshopping – just them and their Rag & Bone jeans. In Emily’s instalment, she not only looks simultaneously goofy and gorgeous in skinny jeans and no t-shirt (sometimes a t-shirt), she also adds weight to my claims about inversely unbuttoned shirts being a spring 2014 trend. Thank you, Emily.
Check out more of the Rag & Bone DIY Project (diy.rag-bone.com) campaign at the gallery.