Fashion melts into ice-cream for a surreal collision

Breaking away from the conventions of fashionable portrayal is no easy feat, but there are those occasions where the creatively exceptional come together with the fashionably magmatic to produce a fashion photography shoot that then becomes a powerfully artistic rendering.

An outstanding fashion team, including photographer Toufic Araman, stylist Kegham Djeghalian, and producer Diana Maatouk have come together to create an almost satirical rendering of fashion as a still life. With the taste of an Andy Warhol comedic approach, and the detail and abstraction of a Salvador Dali surrealist masterpiece they have joined the world of beautiful clothing with the world of artistic intent.

Fashion surrealism icecream

Click the thumbnails for full pictures:
Fashion Melt!
Fashion Melt!
Fashion Melt!
Fashion Melt!
Fashion Melt!
Fashion Melt!
Fashion Melt!

The splattered ice-cream cone stance taken on this shoot is simply fun, it is creative and an extraordinarily individualistic way of exposing every angle of the clothing. It is especially effective with regards dresses and their ability to flare out and be shown off as much as possible. Each outfit is filled with colour and intricate detail, featuring exquisite gowns of lace, silk, cotton and chiffon. The elaborate gowns would make for exceptional eveningwear of the utmost elegance and sophistication (enter the satirical nature of this photoshoot with it’s “splattered” depictions of each outfit).

The overall effect of this shoot is almost disarming, the refinement of each photograph and it’s ability to glow so glamorously despite the pose of the model makes it a truly telling and inspired piece of fashionable depiction.

For the full shoot by Toufic Araman click on the gallery.

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Born into the humble town of Franschhoek, South Africa it was little wonder that Chevaun Roux would find her flavour in life through good food, good wine and stylish apparel. After completing a Bacherlors Degree in Politics, Philosophy and Economics the world of freelance writing became the first choice in occupation, with no regrets and having never looked back. With a zest for anything with colour, vibrance and essence she found herself diving further into the world of fashion and design; from thifting vintage wedding dresses to pouring through new and modern jewelry pieces. This self anointed bohemian indentity believes in all the partisan revolutionary ideals of love, beauty and freedom, and when she isn’t writing or editing you can find her at the kitchens helm creating her latest milkshake masterpiece.