It’s not officially summer for a few days, but Pitti Uomo is none the less right in the summer spirit. The menswear tradeshow kicked off yesterday at Florence’s Fortezza Da Basso, and this time it found new ways of merging work and pleasure: champagne and fresh fruit, ice cream stands, a walkway sheltered by pink umbrellas – suspended as if by magic – drinks being poured from colourful watering cans, and a Gatsby inspired swimming pool are just some of this year’s attractions around the grounds.
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