Dressing the uptown girl

It’s not Park Avenue. To my eye, I’d guess at one of Sydney’s winding city streets. But Forever New’s Park Avenue Collection, and the campaign to promote it, is probably not going for something so literal anyway. It’s going for a mood, a look, one of gently waved hair and feminine dresses, lace and florals and brocade. Juliana Forge plays the uptown girl who’s never without a pair of heels and a dainty leather handbag in a campaign you can’t help but find pretty despite the simplicity of the looks.

Juliana Forge Forever New campaign

Click the thumbnails for full pictures:
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection
Forever New's Park Avenue Collection

To view all of Forever New’s latest campaign starring Juliana Forge, click on the thumbnails and browse the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.