Remember when Miuccia Prada put a leading male actor or five on her runway for the Prada fall 2012 menswear show? Well for anyone who missed it Gary Oldman, Jamie Bell, Garrett Hedlund and Willem Dafoe have now been immortalised as poster boys of the collection’s campaign, too.
There’s a very stately drama to the campaign, as far as one initial shot shows, as if it were military portraiture rather than fashion. But the problem with having four actors of such calibre in the one frame is that none is the focus of the attention. It’s a little like having four Generals with no men to lead. Perhaps further campaign imagery will play things differently.