Hedi Slimane’s campaigns are the kind that do well to create a mood rather than any glossy depiction of the clothing. His pre-fall 2013 campaign for Saint Laurent is very much in line with that trademark style: moody, black and white, and styled for a rock-chic vibe with Freja Beha Erichsen sporting her still popular 2013 hairstyle of messy waves and bangs along with the brand’s neo-bohemian pieces.

Freja Beha pre-fall saint laurent

Click the thumbnails for full pictures:
Saint Laurent pre-fall '13 campaign
Saint Laurent pre-fall '13 campaign
Saint Laurent pre-fall '13 campaign
Saint Laurent pre-fall '13 campaign
Saint Laurent pre-fall '13 campaign
Saint Laurent pre-fall '13 campaign

You can preview more of the campaign at the gallery.

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