Freja Beha returns for Zara

Black and white moody images are not what you might expect from high street stores like Zara, but their fall 2012 campaign is certainly more about the mood than the clothes.

Freja Beha Erichsen makes a return to the spotlight in the campaign, mixing her more androgynous look up with soft styling and messy, indie bangs.

freja beha erichsen zara fall 2012

Click the thumbnails for full pictures:
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign

Jon Kortajarena and Sean O’Pry co-star, their quiff hairstyles and brooding looks giving their shots a kind of ’50s mood.

View the full campaign at the gallery.

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