Fashion advertising / Fashion blog / Fashion pictures

Freja Beha returns for Zara

Written by Tania Braukämper.

Black and white moody images are not what you might expect from high street stores like Zara, but their fall 2012 campaign is certainly more about the mood than the clothes.

Freja Beha Erichsen makes a return to the spotlight in the campaign, mixing her more androgynous look up with soft styling and messy, indie bangs.

freja beha erichsen zara fall 2012

Click the thumbnails for full pictures:
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign
Zara F/W '12 campaign

Jon Kortajarena and Sean O’Pry co-star, their quiff hairstyles and brooding looks giving their shots a kind of ’50s mood.

View the full campaign at the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.