There’s nothing really new, anymore, about shoots that take glamorous beauty and styling and transpose them to the unconventional setting of a gym or sports area. Nor are such shoots likely to slow down as the Olympics approaches. But reinvention is the fashion world’s fountain of youth, and there’s always a way to give a concept new life.
For Numero’s March 2012 issue, photographer Sebastian Kim and Fashion Editor Charles Varenne manage rather successfully.
The Venice Beach setting adds a hot, outdoor drama to their shoot starring Kasia Struss. Varenne’s styling, meanwhile, fuses the slickness of spring’s swimwear and evening offerings – from a Gucci Art Deco-inspired dress to Michael Kors’ stroppy swimsuits – with a luxe tribal beat. The topknot, the earrings, the animal prints and colour palette make Venice Beach an urban jungle for the fitness queen.
View the full shoot at the gallery above.