Conceptually, it doesn’t take much to invent a good fashion video – as long as you have a great filmmaker at the helm and a beautiful cast in front of the lens. A simple story involving a mysterious woman who outsmarts an (incredibly dapper) man therefore works for Gucci’s ‘Bamboo Confidential’ campaign. It has a gorgeous setting, beautiful styling, an outfit change… and it has Andreea Diaconu and Max Hearne in the lead roles.
Photographed by Benjamin Grillon (benjamingrillon.com), the campaign also features a video (directed by Remi Paringaux) backed by the electric strums of The Black Angels. Check it out below.