Gucci’s Hard Deco

If there could be a stronger way to cement the return of the ‘roaring’ 1920s fashion than to have it grace the Gucci runway, it doesn’t spring to mind.

For spring 2012 Frida Giannini was inspired by “the opulence of the era of hedonism” – and opulence there is. But these pieces are also infused right through with the heat of Gucci glamour, from sharp blazers that hint at tuxedo influences through to horse emblems and equestrian tassels. Thus the other thing proved by the collection is that the concept of the flapper can coexist not just with the brand, but with a modern definition of sexy. Straight-cut dresses and boyish silhouettes don’t just hang, they shimmy with slits and fringes that part to show more than the knee – flashing the upper thigh. Tiger and zebra stripes prowl their way into a mix of animal influences that hark back to the era’s fascination with the exotic; as does the prevalence of rich emerald green and mandarin amoungst the otherwise black, white and gold colour palette.

gucci spring 2012

gucci spring / summer 2012

If Gucci’s spring 2012 collection is a sign of what’s to come with relation to the infiltration of 20s and 30s fashion, then luxurious and glamorous are key words here. But we don’t expect this to be the only interpretation. One path will carry on a clean and minimalist tract. The other will follow Gucci’s path paved with glittering gold, with prints and textures and exotic materials swathing the wearer in a mix of modern rock-chic and vintage glamour. The one thing the trend will not be as we look forwards to 2012 is too soft or demure. That much, thanks to Frida Giannini, we can count on.

Gucci ss2012 collection

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