The closest I’ve come to celebrating Halloween was to pay some child to remove himself from my front garden; he was happy with the ‘treat’ and I was happy to go about my night in relative peace. This should tell you two things: one, I’ve never lived in a country that does Halloween ‘well’ and, two, that I’ve never lived in a country where Candice Swanepoel was relegated with trick or treating duties. Thus I cannot say with any certainty if people really do dress as 80s inspired cat-women or mile-high air hostesses, or it’s simply a fantasy enacted time and time again in such quality productions as American Pie.

What I can with certainty, however, is that if this wasn’t a year when the cash registers had been so silent I would be passing far more judgement on Victoria’s Secret for releasing a Halloween collection far more worthy of an adult store on eBay than a brand that has successfully positioned itself as affordable luxury.

Update: Full look book now available in the gallery. View it, and you’ll have a whole new admiration for the craftsmanship that has gone into this year’s Victoria’s Secret fantasy bra (which we’ll feature later today).

victoria's secret halloween

Click the thumbnails for full pictures:
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book
Victoria's Secret Halloween 2010 Lingerie Look Book

Take a look at what most people won’t be wearing come Halloween 2010 by clicking on the thumbnails below.

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