Contrasting female personalities, set against the alluring atmosphere of the 1920s Hollywood, help tell a fabulous story that highlights the handmade knitwear as a powerful tool of seduction in BSides’ latest campaign for fall / winter 2012. Jacek Kolodziejski captured the mere essence of femininity in the ethereal shoot, playing upon the style and aesthetic that dominated photography during the later 19th and early 20th centuries.

Referring to the work of Edward Steichen, the Polish photographer manipulated the straightforward pictures by creating a series of images that simply redefined the entire perception of handmade knitwear. Oozing sensuality and that perfect amount of delicacy, the garments signed by Basia Chrabołowska point to a new fashion direction.

Sensual knitwear

Click the thumbnails for full pictures:
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign
B Sides A/W '12 Campaign

Models Marzena Pokrzywinska and Dominika Zieba perfectly embody the ultra-feminine contrasting characters with the help of make-up artist Pawel Bik and hair-stylist Kasia Zalewska. Both the collection and the delightful ad campaign made their debut at the Museum of Modern Art in Warsaw.

To witness the alluring BSides campaign, click on the thumbnails above and follow through the gallery.

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