Hanna Fridh: summer slick for H&M

Once again H&M prove that price point in store does not necessarily correlate to quality of production of editorials (you need only look at Edita Vilkeviciute by Camilla Akrans). This time it was photographer Marcus Ohlsson enlisted to shoot a simple yet slick swim editorial for H&M’s summer 2012 magazine, consisting of bold colours, stripes and classic black pieces alike as modelled by Hanna Fridh.

h&m swim shoot

Click the thumbnails for full pictures:
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12

Styled by Naomi Itkes, you can view the full shoot at the gallery above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.