Once again H&M prove that price point in store does not necessarily correlate to quality of production of editorials (you need only look at Edita Vilkeviciute by Camilla Akrans). This time it was photographer Marcus Ohlsson enlisted to shoot a simple yet slick swim editorial for H&M’s summer 2012 magazine, consisting of bold colours, stripes and classic black pieces alike as modelled by Hanna Fridh.

h&m swim shoot

Click the thumbnails for full pictures:
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12
Hanna Fridh: H&M Magazine, S '12

Styled by Naomi Itkes, you can view the full shoot at the gallery above.

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