Hatwoman: the super-transformative power of hats

Hats can complete an outfit, uplift it, ruin it; they have a transformative power unlike any other accessory. Hong Kong’s Hatwoman – yes that’s a clever superhero play, the brand even has a series of superhero comics on its website – knows it. Their spring 2013 campaign plays on the idea of different personas and disguises, and in doing so presents various pieces of headware from widely known to lesser known designer, and from the elegant to the sporty to the downright quirky.

Hatwoman sporty hat

Click the thumbnails for full pictures:
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign

Photographed by Baldovino Barani, styled by Cheryl Leung and starring model Inessa Novichkova as made up by Karen Yiu, Hatwoman’s campaign captures the whimsical essence of the brand. You can view more of the Hatwoman spring 2013 campaign by clicking on the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.