Hats can complete an outfit, uplift it, ruin it; they have a transformative power unlike any other accessory. Hong Kong’s Hatwoman – yes that’s a clever superhero play, the brand even has a series of superhero comics on its website – knows it. Their spring 2013 campaign plays on the idea of different personas and disguises, and in doing so presents various pieces of headware from widely known to lesser known designer, and from the elegant to the sporty to the downright quirky.

Hatwoman sporty hat

Click the thumbnails for full pictures:
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign
HATWOMAN S/S '13 Campaign

Photographed by Baldovino Barani, styled by Cheryl Leung and starring model Inessa Novichkova as made up by Karen Yiu, Hatwoman’s campaign captures the whimsical essence of the brand. You can view more of the Hatwoman spring 2013 campaign by clicking on the gallery.

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