If there’s a reality about gratuity in editorials, it’s that it works best when it doesn’t attempt to hide what it is. Read the title image of this shoot from issue 8 of men’s magazine HERO, which gets straight to the point about the inclusion of Dioni Tabbers‘ assets:
TITS. YES. TITS IN HERO… IT’S OK, BECAUSE IT MEANS YOU’RE A REAL MAN IF YOU CAN LOOK RIGHT AT THEM. STARE THEM OUT. GO ON, THEY’RE WAITING FOR YOU IN A FEW PAGES.
It’s classic lad’s mag tongue-in-cheek: brazen, blunt, but really just telling the truth about something that would’ve been there anyway.
Plus the whole thing has a bit of a ‘70s-Playboy-bachelor-pad thing going on, right down to the roll-necks, bath robes, and double denim. It’s ’70s gone modern, of course, but the styling fits the vibe and the vibe fits the brazen admission of gratuity.
Photographed by James White and styled by Elgar Johnson, you can view the rest of the shoot (tits included – their words) at the gallery.