Breathing life into Jan Ahlgren (video)

There are fashion films as cinematic endeavour and then there are those whose purpose it is the breathe life into clothing as opposed to constructing a narrative. For Swedish fashion house Jan Ahlgren, London based photographer John Wright has crafted the latter.

jan ahlgren fashion video

Jan Ahlgren is a fashion house with typical Nordic sensibilities. It’s pieces are both desirable and minimilast. That seldom ever photographs well. That’s where fashion films come into the equation. When correctly conceived, a fashion film can set a mood and impart a spirit to a collection far better than a look book ever could. A video worthy of a screen hanging above a dark night spot, John Wright‘s video for Jan Ahlgren does just that.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of’s co-founders.

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