Showcasing a fairly disparate range of goods (brightly colour-blocked bra followed by homely knit followed by pin-up girl polka-dot bustier…) is the spring / summer 2013 campaign from Canadian department store Simons. Styling for a department store is always a bit tricky, so the key strength here really comes down to Australian model Jessica Hart and her enviable figure.

Jess Hart for Simons

Click the thumbnails for full pictures:
La Maison Simons S/S '13 Campaign
La Maison Simons S/S '13 Campaign
La Maison Simons S/S '13 Campaign
La Maison Simons S/S '13 Campaign
La Maison Simons S/S '13 Campaign
La Maison Simons S/S '13 Campaign
La Maison Simons S/S '13 Campaign
La Maison Simons S/S '13 Campaign
La Maison Simons S/S '13 Campaign
La Maison Simons S/S '13 Campaign

The campaign was shot by Richard Bernardin,

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