In a relatively short amount of time, Jessica Choay taught us to embrace the unexpected, to seek the impossible, to cherish femininity and applaud the use of imagination. With the fall / winter 2013-14 campaign, the designer went even further in translating her signature “lingerie as outerwear” designs into a purely irresistible concept; this time around each of the garments were gifted with a unique personality, envisioned as to speak to every woman, while continuing to endlessly indulge the senses.

jessica choay fall campaign

Click the thumbnails for full pictures:
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign
Jessica Choay F/W '13 campaign

Original and insubordinate, adored, not understood, lavish and compelling, all the fine lines depicting the complex portrait of the modern woman are being reflected by the fine silk and lace garments. Simplicity with a purpose, effortless sophistication, designs that are made to seduce and conquer, this is what Jessica Choay keeps on giving, following her path but never taking the same road twice.

Jessica Choay fall 2013 campaign

Either you see yourself as the Nonchalant, the Killer Queen or the Broken Beauty, or you want to portray the Reckless, or perhaps the Insatiable for one day only, Jessica Choay’s sensual collection entitled “The Classics” allows you to do just that. To rediscover, reinvent, redefine who you are in an infinite game.

Visit www.jessicachoay.com to shop any of the items and to discover more of Jessica’s beautiful collections.

You can see all of the Jessica Choay campaign by clicking on the gallery.

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