Fashion advertising / Fashion blog / Fashion pictures

Jimmy Choo, lifestyles and shoes

Written by Tania Braukämper.

For their latest campaign, Jimmy Choo are channeling the kind of glamour generated by paparazzi shots of people you’d want to be. Campaigns like these are not about posing or simply showcasing the design of the shoes; they’re about aspiration, about creating desire that goes beyond the product and into the lifestyle it represents. The spontaneous photography style by British photographer Angelo Pennetta – with lens pointed on model Valerija Kelava – goes a long way to achieving that envy-inducing goal.

jimmy choo spring 2013 campaign

Click the thumbnails for full pictures:
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign

Co-starring Andres Velencoso Segura, and with styling by Camilla Nickerson, you can view more of Jimmy Choo’s spring 2013 campaign by clicking on the thumbnails.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.