For their latest campaign, Jimmy Choo are channeling the kind of glamour generated by paparazzi shots of people you’d want to be. Campaigns like these are not about posing or simply showcasing the design of the shoes; they’re about aspiration, about creating desire that goes beyond the product and into the lifestyle it represents. The spontaneous photography style by British photographer Angelo Pennetta – with lens pointed on model Valerija Kelava – goes a long way to achieving that envy-inducing goal.

jimmy choo spring 2013 campaign

Click the thumbnails for full pictures:
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign
Jimmy Choo S/S '13 Campaign

Co-starring Andres Velencoso Segura, and with styling by Camilla Nickerson, you can view more of Jimmy Choo’s spring 2013 campaign by clicking on the thumbnails.

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