Julia Nobis‘ bared breasts and tattooed skin are as much the stars of the latest Superfine campaign as the denim pieces she’s modelling. And why shouldn’t they be? If advertising is about portraying the lifestyle, the aesthetic, the soul of a brand – about creating desire to be a particular thing – then Superfine’s edginess and attitude are what’s on sale, not just pairs of jeans.
Inspired by David Bowie’s Ziggy Stardust alter ego, the brand’s rock’n'roll aesthetic is on full display in the autumn / winter 2013 imagery. Nobis sports pieces beyond the super-skinny silhouette and into the realm of houndstooth flared pantsuits, oversized coats and open-weave knits. The denim pieces that do appear set themselves apart from the pack with printed details, laser treatments and marbled washes.
To view the full autumn / winter 2013 campaign from Superfine, click on the gallery.