Kate Moss for Rag & Bone

Big plans lie ahead the American brand Rag & Bone. With the recent opening of their London store, the brand reveals its first print ad campaign starring the one and only Kate Moss. Photographed by Craig McDean, the shots are taken on the deserted streets of North London. The modest campaign features Kate in natural hair and makeup as she carelessly struts down the streets of London, just as anyone else. Also, the British shop will be used for Rag & Bone’s presentation during London Fashion Week after their usual show in New York.

kate moss rag bone

kate moss rag bone campaign

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.

Written by .

Dalia knows that - for the stylish - art, fashion, travel and culture are inextricably linked, which is why she has an insatiable appetite for all four. Fashion is her first love, though, having earned herself a BA in fashion design at Esmod Beirut, before putting her keen eye for style to work as a Fashion Editor in Lebanon. Not faithful to one type of style or look, Dalia's chameleon fashion tastes change with her personality. You can keep up with her writing at her personal blog, thedscoop.com, or via Twitter @daliasaad89.