The last few ghd campaigns starring Katy Perry have been as glossy, colourful, and fantastical as the pop singer herself. Those were photographed by David LaChapelle (see here and here for examples of the fairytale-inducing imagery). This time a new direction takes shape under the guiding hand and lens of in-demand photographer Ellen von Unwerth.

katy perry by ellen von unwerth

Shot in black and white with a classic feel, the campaign is based around the concept of ‘good hair day, every day’. ghd session stylist Danilo used the new ghd air – the brand’s first salon-strength professional hairdryer – to create all of the hairstyles in the campaign.

“It was fun to go a more natural route after playing characters in my last ghd campaign,” said Katy Perry. “Ellen von Unwerth captured both the playful and chic looks amazingly well.”

katy perry ghd 2012 campaign

Katy Perry by von Unwerth

Two preview images of the Katy Perry for ghd 2012 campaign can be seen above, with more coming soon.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.