The last few ghd campaigns starring Katy Perry have been as glossy, colourful, and fantastical as the pop singer herself. Those were photographed by David LaChapelle (see here and here for examples of the fairytale-inducing imagery). This time a new direction takes shape under the guiding hand and lens of in-demand photographer Ellen von Unwerth.
Shot in black and white with a classic feel, the campaign is based around the concept of ‘good hair day, every day’. ghd session stylist Danilo used the new ghd air – the brand’s first salon-strength professional hairdryer – to create all of the hairstyles in the campaign.
“It was fun to go a more natural route after playing characters in my last ghd campaign,” said Katy Perry. “Ellen von Unwerth captured both the playful and chic looks amazingly well.”
Two preview images of the Katy Perry for ghd 2012 campaign can be seen above, with more coming soon.