Some brands stick to being about fashion, and some present themselves as lifestyle brands. Lacoste are the latter, emblazoning everything from luxury clothes to everyday polo shirts to shoes and homewares with their recognisable crocodile logo. It makes sense, then, for them to associate themselves with the sun, fun and celebrity of an event like Coachella, hosting their annual “Lacoste L!VE Desert Pool Party” alongside the festival for the 4th year running.
Guests like Chris Pine, Rita Ora and Leigh Lezark (all pictured in the gallery after the break) lounged around on Lacoste pillows and beach towels at the branded tent while the pool teemed with bright green crocodiles. Other guests included a brightly-boho Alessandra Ambrosio and exotic pin-up Katy Perry.
Photos courtesy Getty Images for Lacoste.
Want to keep up with fashion?
Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.