Lana Del Rey is an all-over creation, a persona. Lana Del Rey doesn’t just stick to a particular style, she is that style. She’s the hair, the makeup, the long talon nails, the “gangster Nancy Sinatra” dress sense. This is not an accusation of falseness, though she has been accused of that before; this is just a statement of truth, that the way we look can create and define us – if we want it to.
Tom Ford has described the art of becoming ones self on numero occasions. To a celebrity it can be as important as a stage name. So when it comes to styling such a celebrity for a fashion shoot, how does one approach the issue?
By letting them be themselves, of course.
Photographed by Ellen von Unwerth for the August 2012 issue of Vogue Italia, Lana Del Rey features as the version of herself we all know from her film clips, from up on stage, from anywhere she dives into that persona… much like she did in the Lana Del Rey for H&M campaign. If you’re a sucker for big retro hair, long false lashes and even longer false nails, you’ll want to view it in full.
Check out more Lana Del Rey by von Unwerth by clicking on the thumbnails or by picking up a copy of Vogue Italia, August 2012.