Lil bake shop: weekend watch

The season’s pastel colours and retro-inspired bodysuits have been giving many creative teams visions of glamorised 1950s daily life. But Amber Gray looked at them and saw a sugar-induced dreamland of cakes and candy.

The characters populating Amber Gray’s candy kingdom are so colourful they could make Katy Perry look dull in comparison. Let’s face it, when your hair, makeup, nails and even skin are painted and iced in edible colours, you quickly turn into the sweetest of walking desserts. Yet somehow Gray’s mischievous cake store girls aren’t undesirably girlish. Styled by Guillaume Boulez they instead have a dreamy, sugary sensuality that’s as provocative as it is perfect.

Cake shop Amber Gray

Click the thumbnails for full pictures:
Lil Bakeshop by Amber Gray for Marie Claire China
Lil Bakeshop by Amber Gray for Marie Claire China
Lil Bakeshop by Amber Gray for Marie Claire China
Lil Bakeshop by Amber Gray for Marie Claire China
Lil Bakeshop by Amber Gray for Marie Claire China
Lil Bakeshop by Amber Gray for Marie Claire China
Lil Bakeshop by Amber Gray for Marie Claire China
Lil Bakeshop by Amber Gray for Marie Claire China
Lil Bakeshop by Amber Gray for Marie Claire China

All things considered – hair, makeup, styling and fantastic photography, and cinematography by Julian Bernstein – this makes for one of the most delectable editorials we’ve seen in a long time.

As featured in Marie Claire China. Click on the gallery above to view the full shoot, or watch the video above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.